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Safecount joins TagMan's STREAMTM Partner Program as a Certified Premium Partner increasing efficiency and performance of tag management, marketing data and analytics initiatives for Safecount's clients.

Press Release: New York – October 17, 2012

Safecount, a leading digital data collection company, has joined forces with TagMan, as a Certified Premium Partner in the company's STREAMTM Partner Program.

The alliance creates new levels of marketing efficiency for Safecount's clients. Safecount works with every major digital agency and publisher to efficiently track digital advertising and this partnership provides an additional level of tagging simplicity for clients and website owners.

TagMan's Tag Management & Marketing Data Platform allows one tag to house and control all tags on a marketer's site, providing page performance, security, and reliable clean data collection, as well as the freedom to add or update tags at any time. Tags are snippets of JavaScript which collect and send data about a web page and page visitors to third-party vendors who provide digital marketers with marketing data and services.

Benefits of the STREAMTM Integration

As a Certified Partner, Safecount can now offer marketers and agencies fast and simple installations of their tags through TagMan's "Drag and Tag" STREAMTM partner library. In turn, campaigns and measurement tactics can be implemented sooner and more accurately tracked for Safecount's clients. Because Safecount's tags have been tested and verified to run smoothly through the TagMan container, Safecount clients can deliver a better experience for their customers without worrying about malfunctioning tags or tedious tag testing.

Ron Brien, SVP of Marketing for TagMan says, "By integrating into the fast-growing TagMan STREAMTM Partner Program, Safecount joins a select ecosystem of leading digital marketing, agencies, and ecommerce companies which have strengthened their offering and further enhanced the reach and capabilities of our Tag Management and Marketing Data Platform for high-performance tag management for any platform, device or marketing channel."

Safecount's clients have embraced the integration – including top advertiser and agency clients, for whom TagMan agrees the offering is especially strong. "Our mission is to help our clients effortlessly track their digital assets and collect the data they need to measure their marketing efforts. This integration with TagMan undoubtedly allows us to better meet our clients' needs", says Jennifer Okula, SVP at Safecount.

About Safecount

Safecount, a Kantar company, powers more digital research than any other company. Tracking one billion ads per day and gathering five million live web survey respondents per year, Safecount works with every major digital agency and publisher. Deep ad server integration enables a Universal Tag process of tracking hundreds or thousands of assets with only one tag. For more information and to view your own data, visit

About TagMan

TagMan is the most used, most advanced and most proven Tag Management and Marketing Data Platform. As the Global Leader in Enterprise Tag Management, enterprises use TagMan to master the complexities of ePrivacy, ecommerce, web analytics, and marketing data. With Tagman, clients can efficiently manage and unify tag based technologies to produce one independent stream of clean marketing data from all channels. More than 250 enterprises across all major industries including Travel & Hospitality, Retail, CPG, Consumer Electronics, Financial Services, Pharmaceutical, and Telecom make TagMan the go-to partner for dramatically improving marketing ROI through effective marketing execution and a clear view of the entire consumer journey. Clients include Travelocity, Virgin Atlantic, Kellogg's, The Body Shop, Air New Zealand, and Vodafone. Find out more at

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