Privacy Policy

This Privacy Policy was last updated in June 2018.

This Privacy Policy is provided by Kantar Millward Brown, a division of Kantar, LLC  (“Kantar,” “we” or “us”), and is the data controller.  The Privacy Policy describes Kantar’s use and disclosure of information we collect from individuals who respond to our surveys, sweepstakes or contests (“Respondents”).  You may visit our website at (“Site”). We do business under the “Safecount,” “Kantar,” “Kantar Millward Brown”, and “Kantar Millward Brown Digital” brands. By participating in our surveys, sweepstakes or contests or visiting the Site, you expressly consent to this Privacy Policy. We ask you to read this privacy policy carefully.

For the purpose of this Privacy Policy, “personal data” means any information which relates to an identifiable living individual.

This Privacy Policy only applies to (1) the Site and (2) our use of personal data, including data we collect through the use of cookies on third party sites (as explained in the “Use of Cookies” section below). It does not apply to any other services provided by our affiliates or business partners. We may share your information, such as personal information and survey responses, with an affiliated company under common control with us. Such Kantar affiliates may use your information in connection with their services, such as market research and targeted advertising delivery.

Privacy Overview

We are committed to clearly describing to you how your personal data may be collected and used. Our technology is used to measure the effectiveness of digital advertisements and is used, for example, (i) by website publishers to launch invitations to complete market research surveys, (ii) by advertisers that have asked us to perform research for them to measure the impact of advertising in leading to certain decisions, such as making a purchase, and (iii) by advertisers and agencies to study the influence of digital communications in forming brand or product preferences.

As further explained in this Privacy Policy, the information we collect through our surveys is typically used by us and our market research clients (such as brands and advertisers) to help these clients understand the impact of their marketing activities. The information we provide to these clients, such as in an ad effectiveness study, does not include personal data such as an individual’s name or email address, phone number or similar information, but may be associated with a unique identifier (such as a randomly-generated identification number or an IP address).

Lawful Collection and Use

We may ask you for personal data, such as your email address, and we also work with affiliated and third party panel companies who collect information about you.

The main purposes for which we use your personal data are to:

·         Contact you for surveys via email, through mobile notifications or texts or any other proposed communication options

·         Select you for future surveys

·         Understand your website visitation and your exposure to specific advertisements

·         Include you in our prize draws

·         Help you when you contact our support team

·         Allow us to reward you with the promised incentives

·         Protect Kantar from fraudulent behaviour

·         Prevent multiple entries in surveys by the same individuals

We have set out below more detailed information about how we use your personal data. We are also required by law to explain the legal basis for processing your personal data. These legal bases are listed below and could be different for each use case:

·         we have your consent for the use of your personal data

·         we need to use your personal data in order to perform a contract with you

·         we need to process your data to comply with a legal obligation

·         we need to process your data in order to protect your vital interests or someone else

·         the processing is necessary to perform a task in the public interest or

·         the use of your personal data is necessary for our (or our clients’) legitimate interests (in which case we will explain what those interests are).

We will never misrepresent ourselves or what we are doing. If you receive an email that concerns you, purporting to be from us, please let us know as shown below in ‘Contact Information’ below.



Data collected/processed

Market Research

To understand your views and  behaviour in different situations.

Identifier, contact details, email address, image, opinion.



Public Disclosure

To share or disclosed pursuant to judicial or other government subpoenas, warrants, orders or pursuant to similar and other legal or regulatory requirements, we will provide such information to the appropriate authorities.

Identifier, name, contact details, email address, incentive received.

Fraud Protection

Protection of our business interests against fraudulent behaviour.

IP address, browser specifications, device specifications, postal addresses, email addresses.

Survey Participation Uniqueness

Prevention of multiple entries in surveys by the same individuals.

IP address, browser specifications, device specifications.

Data Matching and Enrichment

We may enrich the data we hold about you by matching your personal data with third parties. We utilize matching services (i.e. third parties who are specialized in data management) to acquire additional information about you from public and private data sources (such as social networks, retailers and content subscription services with whom you have an account) or to use your personal data as an aid to develop additional or new types of anonymous data sets (i.e. we may compile your aggregate data with data from other consumers to create a segment). The matching service (our partner) holds the personal data we share for a short time, uses it to assemble the additional information, and then returns the combined information to us. Partners are contractually bound to delete the data we share with them and are not authorised to use it in any way other than for this specific purpose.

Persistent unique identifier, contact details, email address, social login, cookie, mobile device ID.

Advertising Targeting and Media Buying Research

We may use your personal data to help our clients and vendors enrich their data by using lookalike modelling techniques.

Thanks to your participation in our surveys and your profile data, we can help our clients to improve their advertising targeting, and to create better online advertising models, through lookalike modelling or similar research methodologies. We will use your personal data we collect about you through profile building, participation in research surveys or data matching to match with third-parties and platforms (our partners).

Persistent unique identifier, contact details, email address, social login, cookie, IP address, mobile device ID.

Ad Exposure and Measurement

We use cookies for advertising  research purposes. We will identify the advertisements you may have been exposed to on sites and platforms and measure how advertisements on those sites and platforms have impacted your brand attitudes, brand recall and/or purchases. We also work with third parties, such as social media platforms, to match the personal data you have given us to the data they have about you, such as your advertising exposure on their platform. The third parties that we work with are not allowed to use the data we provide about you for any other purpose.

Persistent unique identifier, contact details, email address, social login, cookie, IP address, mobile device ID.


Our third party partners are all contractually bound to keep any information they collect and disclose to us, or that we collect and disclose to them, confidential and must protect it with security standards and practices that are equivalent to our own.

Where We Store Your Personal Data

Kantar’s data storage servers are located in the United States of America (USA) and are managed by both ourselves and third party service providers.

We take appropriate technological and organisational measures to protect your personal data, both during transmission and once we receive it. Our security procedures are consistent with generally accepted standards used to protect personal data.

All our employees are contractually obliged to follow our policies and procedures regarding confidentiality, security and privacy.


We take reasonable steps to keep personal data in our possession or control accurate, complete and current, based on the most recent information made available to us by you and/or by our partners.

We rely on you to help us keep your personal data accurate, complete and current by answering our questions honestly. You are responsible for ensuring that you notify us of any changes to your personal data.

Children’s Information

We recognize the need to provide further privacy protections with respect to personal data collected from children. We never knowingly collect personal data about children under the legal age set by the authorities in the country in which you reside to participate in research studies without parental permission. If it is necessary and appropriate to a particular project to directly involve children under the legal age, we take measures to ensure we have been given permission by their parent or legal guardian.

If we become aware that we have collected personal information from anyone under the appropriate age without appropriate consent as required by applicable law, we will delete this information from our database of active Respondents.

Use of Cookies

Use of Cookies on our Site: To invite you to participate in surveys that may be of interest to you and to enable you to use our services, we use "cookies." "Cookies" are small pieces of information that are stored by your browser on your device, and are commonly used by Web sites to provide you with an enhanced experience. Our cookies collect information, such as when and how frequently you have been exposed to an advertisement, and enable us to understand the surveys you may have taken. Most Web browsers automatically accept cookies, but you can usually change your browser to inform you of, or prevent, the use of cookies. If you do not accept cookies, you may not be able, depending upon the individual survey, to complete more than the first set of questions in a survey. You can manage how your browser accepts cookies through the ‘help’ section or other tools provided by your browser. 

If you would prefer not to receive future web survey invitations from us, please follow the instructions below in the “Opt-Out Policy” section.

Use of Cookies on Other Sites: Our cookies and tracking mechanisms are often incorporated on the sites or services of other parties, such as an advertiser who has engaged us to measure the effectiveness of their advertising on certain websites. Your use of such other sites is subject to the terms and policies of those sites, and we do not control how such sites operate. However, if our cookies and tracking mechanisms are placed on your device by such other sites at our request, we may use and in certain cases share with our partners such as Facebook, your information collected through our cookies, the cookies themselves and tracking mechanisms. In addition, in some cases our partners may also set additional cookies as required and as described in this Privacy Policy. Such data sharing of cookie or associated information with partners enables us to measure the impact of the advertisement more effectively. Any cookie set by our partners will be subject to our partner’s cookie and privacy policy.

Opt-Out Policy

Survey opt-out: If you would prefer not to receive future survey invitations from us, please click below:

When you do this, we will place an opt-out cookie on your device that will identify you as having no interest in further surveys or sweepstakes/contest invitations. Please note that if you remove cookies from your device, you could receive another invitation since our technology will have no way of knowing if an invitation has been previously offered.

Panel Partner Respondents

If you are a Respondent due to your participation in a Panel (a “Panel Partner Respondent”), you will not be invited to participate in one of our sweepstakes, nor will we ask you for your email address.  If you no longer wish to participate as a Panel Partner Respondent, you can either opt out through us or through your Panel company.

Information about use of our Site

Like most sites, we collect information regarding the use of our Site such as Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks in order to administer the Site, track aggregate movement, analyze trends, and gather broad demographic information for aggregate use. This information is used by us to manage, analyze and improve our Site and will be linked to the unique identifiers we use in connection with our services. We may collect the information described above through the use of cookies. However, we only collect information such as your name or email address when you choose to contact us, such as inquiring about a job or contacting us to ask a question.

Disclosure of Information

When a Respondent supplies their personal information, such as an email address or phone number, during the course of completing a survey or sweepstakes/contest it may be shared with our vendors and subcontractors to manage our business activities, such as sweepstakes/contest management. These companies are authorized to use your personal information only as necessary to provide these services to us and not for their own benefit or other purposes.

If a user wishes to participate in future surveys, we may request an email address. Out of respect for our users' privacy, we also enable users to prevent the receipt of future survey invitations by following the Opt-Out practices outlined above.

At a user's request, we may communicate via email, chat, or telephone to answer service-related questions. Emails and/or chats transcripts may be maintained by us to provide assistance in resolving any inquiries.

We may transfer your information in connection with the sale, merger, reorganization or change of control of our company or the division responsible for the services with which your information is associated or as part of a bankruptcy proceeding.

If you contact us through the Site to inquire about a job or ask a question, then we may use and disclose your contact information as necessary to process your request, such as considering your application for employment.

Maintaining, Updating, Deleting, or Deactivating Personal Information

If a user's personal information (such as phone number, email or postal address) changes, or if a user no longer wishes to use our service, we provide a way to correct, update or delete/deactivate users' personal information. This can be done by emailing Customer Support through one of the contact methods listed below. We will attempt to respond to any request within 30 days of submitting the request.

Those subject to EU protection laws have the right to access, rectify or erase your personal data from our systems, unless we have legitimate interest reasons for continuing to process it.  You may also have the following rights if we hold personal information about you:

·         Right to restrict processing of your personal data;

·         Right to withdraw consent to use your personal data.

If you notify us that you wish to exercise either of these rights, we shall respond within four weeks.  We shall also notify third parties to whom we have transferred your personal information of these changes. Please note that if you are a Panel Partner Respondent, you can also reach out directly to the Panel company to update or change any personal data.

Data Retention

Personal data will be retained only for such period as is appropriate for its intended and lawful use. Personal data that is no longer required will be disposed of in ways that ensure their confidential nature is not compromised.

As part of our business continuity plan and in certain instances the law, our electronic systems are backed up and archived. These archives are retained for a defined period of time in a strictly controlled environment. Once expired, the data is deleted systematically to ensure the data is erased completely.

Aggregated data, which does not give us the ability to contact or identify an individual, will be stored for analytical purposes for as long as it has a business purpose.

We will retain and use your information as necessary to comply with our legal obligations and resolve disputes.


This Web site and surveys may contain links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each Web site they visit.

Notification of Privacy Policy Changes

We keep our privacy policy under regular review and may amend it from time to time.  We will always have the most up-to-date policy on so users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We will also record when the policy was last revised.

If, however, we are going to use previously-collected personal information in a manner materially different from that stated in this Privacy Policy, or will use newly-collected personal information from existing users in a manner materially different from that stated in this Privacy Policy, we will notify users via email prior to the changes taking effect. Users will have a choice as to whether we use their information in this different manner. However, if users have opted out of all communication with the site, or deleted/deactivated their account, then they will not be contacted, nor will their personal information be used in this new manner.


If you consider that our processing of your personal data infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state or jurisdiction of your habitual residence, your place of work or the place of the alleged infringement. To find the contact details of your EU country supervisory authority, please consult our dedicated page.  

Contact Information

If users have any questions or suggestions regarding our Privacy Policy, site security, or any other item, please contact us at:


401 Merritt 7, 3rd Floor

Norwalk, CT  06851

Phone: 1.800.545.0234