in June 2018.
division of Kantar, LLC
disclosure of information we collect from individuals who respond to our
surveys, sweepstakes or contests (“Respondents”). You may visit our website at www.safecount.net (“Site”). We do business under the “Safecount,”
“Kantar,” “Kantar Millward Brown”, and “Kantar Millward Brown Digital” brands.
By participating in our surveys, sweepstakes or contests or visiting the Site,
means any information which relates to an identifiable living individual.
not apply to any other services provided by our affiliates or business
partners. We may share your
information, such as personal information and survey responses, with an
affiliated company under common control with us. Such Kantar affiliates may use
your information in connection with their services, such as market research and
targeted advertising delivery.
We are committed to clearly describing to you how your personal
data may be collected and used. Our technology is used to measure the
effectiveness of digital advertisements and is used, for example, (i) by website publishers to launch invitations to complete
market research surveys, (ii) by advertisers that have asked us to perform
research for them to measure the impact of advertising in leading to certain
decisions, such as making a purchase, and (iii) by advertisers and agencies to
study the influence of digital communications in forming brand or product
we collect through our surveys is typically used by us and our market research
clients (such as brands and advertisers) to help these clients understand the
impact of their marketing activities. The information we provide to these
clients, such as in an ad effectiveness study, does not include personal data
such as an individual’s name or email address, phone number or similar
information, but may be associated with a unique identifier (such as a randomly-generated
identification number or an IP address).
Collection and Use
We may ask you for personal data, such as your email
address, and we also work with affiliated and third party panel companies who
collect information about you.
The main purposes for which we use your personal data are to:
you for surveys via email, through mobile notifications or texts or any other
proposed communication options
you for future surveys
your website visitation and your exposure to specific advertisements
you in our prize draws
you when you contact our support team
us to reward you with the promised incentives
Kantar from fraudulent behaviour
multiple entries in surveys by the same individuals
We have set out below more
detailed information about how we use your personal data. We are also required
by law to explain the legal basis for processing your personal data. These
legal bases are listed below and could be different for each use case:
have your consent for the use of your personal data
need to use your personal data in order to perform a contract with you
need to process your data to comply with a legal obligation
need to process your data in order to protect your vital interests or someone
processing is necessary to perform a task in the public interest or
use of your personal data is necessary for our (or our clients’) legitimate
interests (in which case we will explain what those interests are).
We will never misrepresent ourselves or what we are doing.
If you receive an email that concerns you, purporting to be from us, please let
us know as shown below in ‘Contact
To understand your views and
behaviour in different situations.
Identifier, contact details, email address, image, opinion.
To share or disclosed pursuant to judicial or other government
subpoenas, warrants, orders or pursuant to similar and other legal or
regulatory requirements, we will provide such information to the appropriate
Identifier, name, contact details, email address, incentive received.
of our business interests against fraudulent behaviour.
address, browser specifications, device specifications, postal addresses,
of multiple entries in surveys by the same individuals.
address, browser specifications, device specifications.
Matching and Enrichment
enrich the data we hold about you by matching your personal data with third
parties. We utilize matching services (i.e. third parties who are specialized
in data management) to acquire additional information about you from public
and private data sources (such as social networks, retailers and content
subscription services with whom you have an account) or to use your personal
data as an aid to develop additional or new types of anonymous data sets
(i.e. we may compile your aggregate data with data from other consumers to
create a segment). The matching service (our partner) holds the personal data
we share for a short time, uses it to assemble the additional information,
and then returns the combined information to us. Partners are contractually
bound to delete the data we share with them and are not authorised to use it
in any way other than for this specific purpose.
unique identifier, contact details, email address, social login, cookie,
mobile device ID.
Targeting and Media Buying Research
use your personal data to help our clients and vendors enrich their data by
using lookalike modelling techniques.
to your participation in our surveys and your profile data, we can help our
clients to improve their advertising targeting, and to create better online
advertising models, through lookalike modelling or similar research
methodologies. We will use your personal data we collect about you through
profile building, participation in research surveys or data matching to match
with third-parties and platforms (our partners).
unique identifier, contact details, email address, social login, cookie, IP
address, mobile device ID.
Exposure and Measurement
cookies for advertising research
purposes. We will identify the advertisements you may have been exposed to on
sites and platforms and measure how advertisements on those sites and
platforms have impacted your brand attitudes, brand recall and/or purchases. We
also work with third parties, such as social media platforms, to match the
personal data you have given us to the data they have about you, such as your
advertising exposure on their platform. The third parties that we work with
are not allowed to use the data we provide about you for any other purpose.
unique identifier, contact details, email address, social login, cookie, IP
address, mobile device ID.
Our third party
partners are all contractually bound to keep any information they collect and
disclose to us, or that we collect and disclose to them, confidential and must
protect it with security standards and practices that are equivalent to our
Where We Store Your
Kantar’s data storage servers are located in the United
States of America (USA) and are managed by both ourselves and third party
We take appropriate technological and organisational
measures to protect your personal data, both during transmission and once we
receive it. Our security procedures are consistent with generally accepted
standards used to protect personal data.
All our employees are contractually obliged to follow our
policies and procedures regarding confidentiality, security and privacy.
We take reasonable steps to keep
personal data in our possession or control accurate, complete and current,
based on the most recent information made available to us by you and/or by our partners.
We rely on you to help us keep your
personal data accurate, complete and current by answering our questions
honestly. You are responsible for ensuring that you notify us of any changes to
your personal data.
We recognize the need to provide further privacy protections
with respect to personal data collected from children. We never knowingly collect
personal data about children under the legal age set by the authorities in the
country in which you reside to participate in research studies without parental
permission. If it is necessary and appropriate to a particular project to
directly involve children under the legal age, we take measures to ensure we
have been given permission by their parent or legal guardian.
If we become aware that we have collected personal
information from anyone under the appropriate age without appropriate consent
as required by applicable law, we will delete this information from our
database of active Respondents.
surveys that may be of interest to you and to enable you to use our services,
we use "cookies." "Cookies" are small pieces of information
that are stored by your browser on your device, and are commonly used by Web
sites to provide you with an enhanced experience. Our cookies collect
information, such as when and how frequently you have been exposed to an
advertisement, and enable us to understand the surveys you may have taken. Most
Web browsers automatically accept cookies, but you can usually change your
cookies, you may not be able, depending upon the individual survey, to complete
more than the first set of questions in a survey. You can manage how your
browser accepts cookies through the ‘help’ section or other tools provided by
If you would prefer not to receive future web survey
invitations from us, please follow the instructions below in the “Opt-Out Policy”
mechanisms are often incorporated on the sites or services of other parties,
such as an advertiser who has engaged us to measure the effectiveness of their
advertising on certain websites. Your use of such other sites is subject to the
terms and policies of those sites, and we do not control how such sites
operate. However, if our cookies and tracking mechanisms are placed on your
device by such other sites at our request, we may use and in certain cases
share with our partners such as Facebook, your information collected through
our cookies, the cookies themselves and tracking mechanisms. In addition, in
some cases our partners may also set additional cookies as required and as
information with partners enables us to measure the impact of the advertisement
more effectively. Any cookie set by our partners will be subject to our
Survey opt-out: If you would prefer not to receive future survey
invitations from us, please click below:
When you do this, we will place an opt-out cookie on your
device that will identify you as having no interest in further surveys or
sweepstakes/contest invitations. Please note that if you remove cookies from
your device, you could receive another invitation since our technology will
have no way of knowing if an invitation has been previously offered.
If you are a Respondent due to your participation in a Panel
(a “Panel Partner Respondent”), you will not be invited to participate in one
of our sweepstakes, nor will we ask you for your email address. If you no
longer wish to participate as a Panel Partner Respondent, you can either opt out
through us or through your Panel company.
use of our Site
Like most sites, we collect information regarding the use of
our Site such as Internet protocol (IP) addresses, browser type, Internet
service provider (ISP), referring/exit pages, platform type, date/time stamp,
and number of clicks in order to administer the Site, track aggregate movement,
analyze trends, and gather broad demographic information for aggregate use.
This information is used by us to manage, analyze and improve our Site and will
be linked to the unique identifiers we use in connection with our services. We
However, we only collect information such as your name or email address when
you choose to contact us, such as inquiring about a job or contacting us to ask
When a Respondent supplies their personal information, such
as an email address or phone number, during the course of completing a survey
or sweepstakes/contest it may be shared with our vendors and subcontractors to manage our
business activities, such as sweepstakes/contest management. These companies
are authorized to use your personal information only as necessary to provide
these services to us and not for their own benefit or other purposes.
If a user wishes to participate in future surveys, we may
request an email address. Out of respect for our users' privacy, we also enable
users to prevent the receipt of future survey invitations by following the
Opt-Out practices outlined above.
At a user's request, we may communicate via email, chat, or
telephone to answer service-related questions. Emails and/or chats transcripts
may be maintained by us to provide assistance in resolving any inquiries.
We may transfer your information in connection with the sale, merger, reorganization or
change of control of our company or
the division responsible for the services with which your information is associated or as part of a
If you contact us
through the Site to inquire about a job or ask a question, then we may use and
disclose your contact information as necessary to process your request, such as
considering your application for employment.
Updating, Deleting, or Deactivating Personal Information
If a user's personal information (such as phone number,
email or postal address) changes, or if a user no longer wishes to use our
service, we provide a way to correct, update or delete/deactivate users'
personal information. This can be done by emailing Customer Support through one
of the contact methods listed below. We will attempt to respond to any request
within 30 days of submitting the request.
Those subject to EU protection laws have the right to
access, rectify or erase your personal data from our systems, unless we have
legitimate interest reasons for continuing to process it. You may also have the following rights if we
hold personal information about you:
to restrict processing of your personal data;
to withdraw consent to use your personal data.
you notify us that you wish to exercise either of these rights, we shall respond
within four weeks. We shall also notify
third parties to whom we have transferred your personal information of these
changes. Please note that if you are a Panel Partner Respondent, you can also
reach out directly to the Panel company to update or change any personal data.
Personal data will be retained only for such period as is
appropriate for its intended and lawful use. Personal data that is no longer
required will be disposed of in ways that ensure their confidential nature is
As part of our business continuity plan
and in certain instances the law, our electronic systems are backed up and
archived. These archives are retained for a defined period of time in a
strictly controlled environment. Once expired, the data is deleted systematically
to ensure the data is erased completely.
Aggregated data, which does not give us the ability to
contact or identify an individual, will be stored for analytical purposes for
as long as it has a business purpose.
We will retain and use your information as necessary to
comply with our legal obligations and resolve disputes.
This Web site and surveys may contain links to other sites.
Please be aware that we are not responsible for the privacy practices of such
other sites. We encourage our users to be aware when they leave our site and to
read the privacy statements of each Web site they visit.
amend it from time to time. We will always
have the most up-to-date policy on www.safecount.net so users are always aware
of what information we collect, how we use it, and under what circumstances, if
any, we disclose it. We will also record when the policy was last revised.
If, however, we are going to use
previously-collected personal information in a manner materially different from
information from existing users in a manner materially different from that
changes taking effect. Users will have a choice as to whether we use their
information in this different manner. However, if users have opted out of all
communication with the site, or deleted/deactivated their account, then they
will not be contacted, nor will their personal information be used in this new
If you consider that our processing
of your personal data infringes data protection laws, you have a legal right to
lodge a complaint with a supervisory authority responsible for data protection.
You may do so in the EU member state or jurisdiction of your habitual residence,
your place of work or the place of the alleged infringement. To find the
contact details of your EU country supervisory authority, please consult our dedicated page.
If users have any questions or suggestions regarding our
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